Fluids and electrochemical engineering laboratory

Worked with FEEL to create a visual identity that simplified complex scientific ideas into a modern brand. Developed a logo, brand guidelines, and functional assets for digital and print, including a PowerPoint template and research posters for international conferences.

Project Type

Independent Contract Engagement

Brand Name

FEEL Laboratory at Metropolitan University

Service

Logo Development, Brand Guidelines, PowerPoint Template Creation, Research Poster Design

Tools

Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Microsoft PowerPoint

The Challenge

Conceptual Connection: The logo needed to be intuitive, establishing a direct visual link between the laboratory’s identity and its core scientific focus.

Scientific Colour Theory: The colour palette required a strategic selection that accurately represented the distinct properties of fluids and electrochemical processes.

Data-Driven Functionality: The PowerPoint template had to prioritize data clarity over decoration, ensuring a highly professional layout optimized for dense academic research.

the process

  1. Ideation & Sketching
  2. Vector & Illustration Experiments
  3. Colour Strategy & Systemization
  4. Refinement & Finalization

The Solution

Core Visual Identity

An intuitive, minimalist logo system and a comprehensive brand guideline manual detailing typography, colour usage, and asset application.

The Solution

Research-Optimized PowerPoint Template

A clean, highly structured presentation deck designed specifically for data-heavy scientific layouts, maximizing readability for international academic audiences.

Final Outcome

This project strengthened my approach to making complex scientific brands look modern and approachable. Additionally, it deepened my expertise in designing research-driven presentation templates that simplify dense data while preserving a sleek, professional standard.