Nature Canada
As a graphic design intern, I created mock-ups for promotional materials, ensuring they aligned with updated brand guidelines. This involved translating the brand identity into a cohesive visual system across various formats.
Promotional Materials Design
The promotional materials were meticulously developed to ensure a cohesive aesthetic that strictly adhered to the updated brand guidelines of Nature Canada. This process involved the strategic incorporation of the brand's revised colour palette, graphics, and typography across various promotional formats, while preserving the integrity of Nature Canada's identity.
Campaign Booket design
Additionally, I led the end-to-end design of a 15-page campaign booklet, including cover design, custom iconography, and photo editing to ensure a cohesive visual narrative aligned with organizational strategies. I developed the publication from concept to final production, translating complex information into an accessible and visually engaging format.
