Thankyou Bagel
Created branding and packaging for a startup bakery in Edmonton, focusing on a memorable logo and cohesive identity across all materials, including packaging, business cards, and social media.
The Challenge
The client sought a modern, minimal logo that feels intuitively recognizable as a bagel bakery while maintaining a clean, sophisticated tone that avoids overly cute or playful aesthetics.
the process
- Ideation & Conceptualization: Explored initial visual metaphors and brand positioning.
- Concept Selection: Narrowed down the creative direction to three core design concepts.
- Symbol Development: Iterated and refined the primary mark for maximum clarity and balance.
- Texture & Finalization: Experimented textures and finalized the visual identity system.
Menu Design
Adapted the primary symbol into custom graphic accents representing different bagel flavours, resulting in a clean, functional layout aligned with the overarching brand identity.
Social Media Templates
Developed flexible Instagram post layouts using the brand’s signature colour palette, typography, and iconography to maintain visual cohesion while clearly communicating promotional content.
Final Outcome
Designed a comprehensive suite of physical touchpoints, including custom bagel boxes, paper bags, business cards, branded aprons, and caps.
