Peter Knippel
Garden Centre
Brand Redesign
The Challenge
The outdated logo failed to capture the garden centre's vibrant identity. A refreshed brand was essential to engage both loyal customers and new residents in the growing neighborhood.
The key goals or requirements
- Create a recognizable garden centre identity.
- Develop a modern and friendly look.
- Appeal to a wide age range without being too playful or complicated.
- Stand out to attract new customers.
the process
- Ideation- Mind map & Moodboards
- Initial Sketches: Exploring Concepts
- Concept Development: Refining Two Key Ideas
- Illustration Experiments: Colours & Logo Variations
The Solution
The redesigned logo uses clean lines and a modern look to convey freshness. It clearly communicates the garden centre’s identity, complemented by a refreshed colour palette and cohesive website design.
Brand Guidelines
Comprehensive brand guidelines were established, detailing logo colours, typography, safe zones, favicons, and monochrome logo versions to ensure consistent brand representation.
Final Outcome
I learned the importance of maintaining brand consistency across all elements, ensuring each piece reflects the brand's values. As a designer, my role extends beyond aesthetics to understanding and enhancing the brand's vision.
