Beer can label design
The Challenge
Dominion City Brewery has a clean and modern visual style, so I wanted to create beer labels that match their brand while also expressing the atmosphere of Ottawa’s seasons. My goal was to design two labels, one for spring and one for winter, that capture the feeling of each season and connect to meaningful Ottawa landmarks or events.
The Solution
I developed two concepts inspired by real Ottawa experiences. For spring, the design is based on the Tulip Drone Show at Dow’s Lake, creating a warm and glowing atmosphere. For winter, the idea combines the calm mood of Winterlude with the symbolic strength of the Three Watchmen statue, illustrated as an ice sculpture. Both designs include Ottawa landmarks, colour moods, and lighting effects to make each label feel authentic and atmospheric.
Final Outcome
Through this process, I learned how a brand can set its tone and identity across all touchpoints. From logo to website, every element must remain consistent and visually convey the brand’s values. I also realized that as a graphic designer, my role is not only to create something that looks good but also to understand the brand’s vision and help strengthen its identity through design.
