Korean Food Cartoon Recipe Series

Korean Cultural Centre Canada (KCCC)
& Embassy of the Republic of Korea to Canada

Project Type

Independent Contract Engagement

Brand Name

Embassy of the republic of Korea to Canada

Service

Illustration, layout design, printing, and banner design

Tools

Adobe Illustrator, Procreate, Adobe Photoshop, Adobe InDesign

The Challenge

I illustrated 16 Korean recipes in a cartoon style, shared biweekly on KCCC’s website and social media to promote Korean culture in Canada. I frequently communicated with clients to discuss the 10-page story. After completing the series, I compiled the artwork into a 50+ page recipe booklet, managing layout, production, and printing for high quality.

The Solution

I created a detailed storyboard, communicated closely with the client, and revised the work through active feedback. My focus was not only on drawing appealing illustrations but also on making each step easy to follow for Canadian readers. I aimed to show the cooking process clearly so anyone could understand the recipes at a glance.

Open recipe book titled 'Korean Food Recipe'

Final Outcome

I mastered booklet layout design and file preparation for professional printing, collaborating with a print shop to produce over 100 copies. This project enhanced my skills in design and communication.

Step-by-step illustrated Korean cooking guide for making Gimbap and Japchae, showing ingredients, preparation steps, cooking instructions, and final dishes with text and drawings.