awareness campaign design for Nature canada

Be Their Voice is an awareness campaign designed for Nature Canada. The campaign encourages people to speak up for local wildlife in Ottawa that cannot speak for themselves. By focusing on three threatened species, the Eastern Meadowlark, the Snapping Turtle, and the Beaver, the project connects Nature Canada’s mission to local nature and community action.

Project Type

School Project

Brand Name

Nature Canada

Service

Campaign Design

Tools

Illustrator

The Challenge

The key goals and requirements of this project were:

  1. Communicate a serious environmental message in a clear and approachable way.
  2. Raise awareness for local threatened species.
  3. Create a strong and consistent visual identity across multiple platforms.
  4. Attract attention and encourage people to take action through donation or volunteering.

the process

  1. Initial Sketch: Eastern Meadowlark
  2. Initial Sketch: Beaver
  3. Initial Sketch: Snapping turtle

Outcome

I developed an awareness campaign titled Be Their Voice using illustrated local wildlife to visually represent nature’s voice. A consistent colour palette, texture, and layout system were applied across posters, social media, web banners, and donor materials. The final outcome communicates a serious message in a clear and approachable way while encouraging community engagement and action.