Peter Knippel
Garden Centre
Brand Redesign

Established in 1979, this garden centre south of Ottawa has a long history. The goal of the redesign was to develop a modern, approachable logo that reflects current trends while staying true to its roots. The new design features a fresh plant inside a greenhouse with curved green lines, symbolizing vibrancy and growth. A palette of light and deep greens instantly connects the brand to gardening.

Project Type

School Project

Brand Name

Peter Knippel Garden Centre

Service

Logo Design, Branding, Website Design

Tools

Logo Design, Branding, Website Design

The Challenge

The original logo was outdated and cropped, making it challenging to represent the garden centre’s fresh and vibrant identity. With the business located in a growing neighborhood surrounded by new homes and schools, a refreshed brand was needed to connect with both loyal long-time customers and new residents.

The key goals or requirements

  1. Create a recognizable garden centre identity.
  2. Develop a modern and friendly look.
  3. Appeal to a wide age range without being too playful or complicated.
  4. Stand out to attract new customers.

the process

  1. Ideation- Mind map & Moodboards
  2. Initial Sketches: Exploring Concepts,
  3. Concept Development: Refining Two Key Ideas,
  4. Illustration Experiments: Colours & Logo Variations

The Solution

I developed two concepts to improve the design, and the most effective one was selected for the final solution. The redesigned concept introduces six triangular boxes, each representing a different rice flavour, which fit neatly into a hexagonal carrier for easy storage and portability. Each box features:

  • A compostable window to showcase the rice inside
  • Measurement lines for easy portioning without extra tools
  • A spout for simple, mess-free pouring

This design combines sustainability with convenience, reducing waste while enhancing usability and creating a packaging system that feels modern, practical, and customer-focused.

Final Outcome

This redesign transformed the product from bulk plastic bags into a modern, eco-friendly system that is both practical and appealing. I learned how packaging design can directly impact usability and sustainability, and how thoughtful details such as portion guides and portability add real value for customers. This project reinforced the importance of balancing functionality, visual appeal, and environmental responsibility in packaging design.