Ben’s Original dried rice sustainable packaging
The Challenge
The challenge was to redesign the packaging for better usability, convenience, and sustainability while keeping it attractive. The design needed to cater to both individuals and families seeking easy, portioned rice options.
- Create a more convenient packaging system with easy portion control.
- Add user-friendly features such as measurement lines and a pouring spout.
- Ensure the packaging is both portable and practical for use at home and outdoors.
- Make the design visually distinct for each flavours while keeping a cohesive look.
- Incorporate sustainable materials (e.g., compostable windows, reduced plastic use).
- Strengthen the brand’s modern and approachable identity through thoughtful design.
the process
- Ideation- Mind map & Mood boards
- First Concept Sketches
- Second Concept Sketches
- Illustrations for different flavours
The Solution
I developed two design concepts, selecting the most effective one. The final design features six triangular boxes for different rice flavors, fitting into a hexagonal carrier for easy storage and transport. Each box includes:
- A compostable window to showcase the rice inside
- Measurement lines for easy portioning without extra tools
- A spout for simple, mess-free pouring
This design merges eco-friendliness with user convenience, minimizing waste while improving functionality and offering a modern, customer-centric packaging solution.
Final Outcome
The redesign shifted from bulk plastic bags to a modern, eco-friendly system, enhancing practicality and appeal. It highlighted how design impacts usability and sustainability, emphasizing the value of portion guides and portability. This project underscored the balance of functionality, aesthetics, and environmental responsibility in packaging.
